RealEstateChampions asked:

Real estate training (for Agents) by Dirk Zeller, 6-time, best selling author and CEO of Real Estate Champions, Inc. His books include: Success as a Real Estate Agent for Dummies®, Telephone Sales for Dummies®, Time Management for Dummies®, Your 1st Year in Real Estate, The Champion Real Estate Agent, and The Champion Real Estate Team. For more real estate training on how you can convert and commit the buyer on the very first consultation, go here: www.RealEstateChampions.com Make sure to subscribe so you can keep updated on quality real estate training that will help you grow your business. We appreciate your support! Want to get access to FREE Lead Generation, Listing Presentation, Buyer Conversion Tools, 7 Video Training Lessons, and 5 Video Coaching Sessions? Go to www.realestatechampions.com Video Description: There is a science and strategy to a Champion Level Buyer Counseling Interview. We must compel them to meet early in the process by impressing upon them the advantages of doing so. Dirk reveals how to structure the beginning of this Interview and how to deliver it to a prospect.

Kristen

Brien M. Satzinger asked:


If you like money you might want to become a real estate agent. If you like working for yourself and want to make a break from a corporate life then sure, it might be an option. Let’s take a look at what being a real estate agent really means.

I’m going to assume since you are reading this that you really want to make it, you’d like to be able to afford the good things in life or you have some other benevolent goal in mind. In real estate sales you can make it. It’s possible to realize the sky as your true limit. However, you probably should not do it. You should probably pack up that pipe dream and put it back on the shelf. Here’s the one reason why: discipline.

In this business if you don’t have discipline you’re not going to make it. Being an agent is not about creating wealth through a hobby. If you really want to succeed you have to approach every aspect of it as a business.

Even though it may not be a brick and mortar store front you can see and touch with your hands it has a product and service you have to sell just like a retail store sells goods. Our phrase for getting people into a store to browse is called lead generation. Our inventory is houses that are being sold or about to be. Our service is helping them buy or sell their home.

If we don’t lead generate to get people in the store then the customers won’t use our service to buy or sell a home, we’ll close up shop. If we don’t manage our finances properly then we won’t be able to advertise and get people in the store or service them if they come. If people come in but we can’t service them properly then we’ve wasted our money and bad reputation spreads faster than good. Every one of these areas requires discipline: lead generation, service and managing our finances.

Everyone loves a large pay day but without these foundational disciplines at work they will be few and far between and we’ll more than likely burn our selves out. If these disciplines are at work then we will more than likely be successful and living the life we day dream about.

Lead generation

Lead generation is the lifeblood of any real estate venture. Simply put, a lead is someone who may want to buy or sell a home. It sounds pretty simple, doesn’t it? Though the real question follows: How do I find people who want to buy or sell a home? It’s actually not a direct approach.

Some agents look at it like they have to meet people and that’s when they’ll either be a lead or not. The real treasure comes when we collect the names, addresses and phone numbers of everyone we know and we stay in constant contact with that person. Keller Williams publishes a statistic that for every 12 people we’ve met and effectively market ourselves to we should be able to generate 2 sales. As an agent we must be disciplined to meet people and market to the ones we know. This is how we generate leads and if we have our skills honed we’ll produce a constant income.

Servicing Our Clients

Do you know what to do to sell someone’s home? If you had a buyer do you know how to consult with them to figure out their needs and the best type of home to show them? As a professional agent we should be able to answer these questions and do them well. We must be disciplined in our studying and learning to develop our skills.

Finances

We must run our business based on a budget. We must be disciplined with money management and with our expenses. If we do not then how can we sustain the growth of our business? It’s imperative we watch every dollar closely especially with marketing and service expenses. As agents we watch our numbers closely. If we don’t then we’re only mediocre and who wants to settle for that? This is a very important key to any successful business.

The broker/company you sign on with as an agent should provide ample training on building your own business and it shouldn’t cost you a lot to get started. When shopping brokers make certain they provide training on how to start and grow your business.

Selling real estate can be a rewarding career. It’s worth the dedication and hard work required to achieve great success. Some agents net over a million dollars a year. Most agents sell a few houses a year and treat it as a hobby. Which one will you be?



Marcus

Joe Cline – Austin Real Estate Broker asked:


How do HomeGain, Realtor.com, Service Magic and other companies like this make money? These companies are called lead generation companies. They spend vast amounts of money advertising on TV, the Internet, radio, and in print so that you’ll go to their website to find information about real estate. When you click on a property and request information the company then either sells the lead at a fee ranging from $20-$50 for an unqualified lead or up to a 35% referral fee for leads that are more valuable.

What does the company do for the fee charged? The answer might be pretty surprising. They don’t do anything, but forward the lead to a service provider. Yep, that’s right. You can search the MLS on any number of free websites so the website they provide is little more than a mechanism to get your information. Some people think agents, contractors, or other service providers are overpaid for what they do. Take a look at these companies and ask yourself if forwarding an email is worth $1500 (That’s the commission split they would receive on the sale of a $150,000 home.).

Who pays the fees that these companies charge? For the most part, the Realtor, mortgage broker or other service provider pays for these leads. The laws of business provide that you can’t get something for nothing. This is very true. So by adding no value to the transaction and taking up to 35% of the payment for service, the middle-man is taking value from both the consumer and the service provider.

Why is this bad for consumers? In real estate like many other service industries, the best Realtors obtain their business through referrals. The weaker, newer, less experienced agents typically buy leads from sources such as these. The next time you visit a site like these lead generators, think twice about giving them your information and go directly to the source. You’ll cut out the middle-man and get a better agent for your hard earned dollar.



Hector