Virginia Wherland asked:


The sale of a home is a very important transaction. It concerns several hundred thousand dollars worth of equity in most cases as well as being the haven for your family. It just makes sense to entrust this process to a professional. A real estate agent has a number of advantages at their disposal to make the sale of homes easier, faster and more profitable for the owners. Look at things this way: when you have a toothache, do you fix it yourself with a cordless drill? Of course not, you go see the dentist and have the tooth fixed; you see the professional. Why would you take a different route with an asset as valuable as your home?

When selling your home yourself, there are a number of additional costs that are incurred during the sale process. These costs are typically a part of the fees that an agent charges to sell the home. Many people make the mistake of thinking that they can save a huge amount of money by selling themselves when in reality the money they “save” actually goes to pay for services that are normally included in using a real estate agent. Additionally, selling a home is a time consuming process. There is a huge amount of paperwork that is associated with a home sale and much time spent in the actual transfer and the contracts that are part and parcel of the sale. As well, you have a life outside the sale of your home, work, and family takes up a lot of time. Are you able to drop everything at a minute’s notice to show your home?

There is also the issue of your emotional ties to the home. No matter how much you try to remove yourself from these ties, they still exist. This makes you just a touch biased when it comes to the home. It can be difficult watching a fussy buyer pick apart their “perceived” drawbacks and things they may not like about the home. At a time like this it is hard not to be emotional, especially when there is so much riding on the sale. Give your home the chance it deserves, use a real estate agent when it comes time to sell.



Alexander

Craig Berger asked:


On any given weekend, there is a home somewhere in the area subjected to an open house. While some feel that open houses do not really help the sale of a home, others have had plenty of success selling after showing it to the public. Either way, real estate agents can use the open house to their advantage in many ways.

Real Estate Agents And The Origins Of The Open House

Before the Internet became the way people searched for information on real estate, open houses were one of the only ways to find out what property was on the market. Buyers could browse homes without having to go through a real estate agent.

However, today most interested parties consult websites first. Serious buyers typically work with a Realtor who uses MLS to help find them a home, developing a schedule to look at homes on the market privately. It is up to the agent to know whether to view the house publicly.

Real Estate Agents Can Make Open Houses Work To Their Advantage

One of the benefits of holding an open house is not necessarily to sell the home, but to draw in other sellers. People in the neighborhood who are also looking to sell will be able to meet you, thus giving you a built-in opportunity to network with potential clients. Though this can work, you should combine this tactic with other serious marketing efforts.

Of course, the main reason to have an open house is to attract buyers. Instead of showing the house individually to many clients, you can get all interested parties, plus a few more, to see the property.

Making Open Houses Work And What To Watch Out For

Since open houses are public, you need to be extra careful with any kind of potential liabilities. A swimming pool is a big selling point, but if someone falls in you are the one in charge at the time. Take precautions around the house and keep a careful eye on everyone coming in through the door.

Another option for an open house is a “broker’s open,” in which the open house is for other agents. Again, this is a great way to network, but it does not necessarily sell the home. In any case, hosting an open house gets the word out about the property while giving you the opportunity to connect with other agents, buyers and sellers.



Jean